Monday Market Update: Selling during the holidays

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By Jennifer Jones

We have been busy little elves over here @RainResidential!

Maybe they have long Christmas lists to fill, but our clients are listing their houses right now and they are all asking if we think it is a bad time to sell.  While they always say that Spring is king when it comes to real estate, selling during the winter months can have its advantages.

According to Donna Fuscaldo with Investopedia, putting your house up for sale around the holidays has its benefits, granted you position your home right. Sure you may not get into a bidding war, but you are going to deal with serious buyers who are ready to pull the trigger.


There’s Less Inventory

Conventional wisdom says people should wait until the spring to get the most from a home sale. But studies have shown that homes listed around the holidays cannot only command more money but can also sell quicker than ones listed in the spring. One of the reasons is there is less competition during the holidays. For a multitude of reasons people won’t put their houses up for sale when the holidays are coming up, and so the ones shopping aren’t going to have dozens of houses to choose from. In the spring, inventory usually picks up, and price wars break out in coveted neighborhoods. But during the holidays, there will be limited choices which means a homeowner can have a higher asking price.

Buyers Are More Serious

Anyone who is shopping for a new home around Thanksgiving, Christmas or New Year’s is undoubtedly going to be a serious buyer. While hitting open houses is a favorite pastime for many Americans, they aren’t going to spend their precious time around the holidays seeing how the other half lives. In the spring, when open houses are a regular occurrence, people may check out homes without a clear plan to buy. If your house is up for sale in the winter and someone is looking at it, chances are that person is serious and is ready to pull the trigger. That can often result in a quicker sales process.

If you are interested in selling your home, then call us!  Also, check out these tips on getting your house ready to sell during the holiday season: https://www.hgtv.com/design/real-estate/top-10-tips-for-selling-your-home-during-the-holidays